Tips For Building Your Brand Through Web Design

Your brand is hugely important in garnering new customers - and for helping you to keep them. It is one of the ways that people are able to recognize you, and to decide whether or not to buy your products or engage your services. For these reasons, there are a number of ways that companies choose to brand themselves, such as television commercials and magazine adverts, but did you know that you can also brand yourself through your web design? Use these tips to help you set yourself apart from the competition:

    Colour
    This is very important for your branding, as it doesn't just form the aesthetics of your web design, it helps to invoke certain emotions and other associations amongst viewers. When picking a colour for your brand, make sure that you research its effects to decide whether it is appropriate for what your company represents or not.

    Character
    Does your brand have character? Giving your company some personality can be hugely beneficial in conveying to your viewers what you stand for and giving them something to associate you with. One of the best ways to do this is through the inclusion of anthropomorphic characteristics, such as faces and the display of human emotions.
    Consistency
    A successful brand is only determined by how memorable it is, and you can achieve this by repeating certain elements throughout your web design. Not only will this build on some of the other tips in this list (such as the colour and character of the company), it will give your website a uniform image that viewers will remember.
    Tone
    The tone of voice used on your website can also be used to reinforce the personality of your brand. For example, a down-to-earth company that deals with tech savvy customers might benefit from an informal and fun tone. Make sure that you carefully scrutinize what you are saying and how you are saying it - does this fit the personality of your brand?
    Uniqueness
    At the end of the day, however, the uniqueness of your brand will be the ultimate definition of your success. Does your web design look exactly like one of your competitors? This is not going to make it very memorable. Do something different that makes you stand out from all of the other brands around you.

Regardless of the size of your company, building a rock solid and easily relatable brand is hugely important for ensuring your success. If you want to stand out from your competition, you need to ensure that your web design incorporates all of the above elements - colour, character, consistency, tone and uniqueness - and that you own your look.


Article Source: John K. Taylor