Main Features of a Well-Designed E-Commerce Website

Designing an ecommerce website can be complicated and requires specialized attention than other websites. This is mainly because they are designed for the core purpose of selling products and services. Due to the high level of competition in almost all sectors, you need not only to stand out and have an edge over the competition but also strive to guarantee the best user experience that can trigger return visits and boost conversion rates. Generally, a well designed ecommerce website must possess the following core features.

Easy to Navigate:Since you are likely to post various products on the site, you must ensure that the products can easily be spotted by the visitors and trigger a sale. Navigation is very critical and as any visitor that fails to interact with various aspects of the website is likely to move over to the next site.

How to Get a Website for Your Business

Every business that is growing or has an elaborate marketing plan must recognize, not only the importance of having website, but also having a dynamic website that is well optimized for the Search Engines. Therefore weather you're building your website from scratch or redesigning, certain factors are important to consider in-order to build a successful website. Some of the main objectives to consider during this process include but not limited to:

1. Identifying your goals

The first step is to establish your goals - are you selling products or services; supporting an advertising campaign; to get new customers through internet marketing or are you intending to provide information to your customers and prospects. The goals vary from business to business, but setting out your goals helps you to establish a positive campaign for you business. A web designer may be good at what they do, but without a clear road map the campaign is set to fail if not achieve the main objectives.

Website Redesign - Points You Must Be Aware Of

Website Redesign has become necessity for business web design in order to survive in this neck to neck competitive internet marketing. If you look around the business websites, you will find that almost every business sites have gone through redesign of their website once in a while to cop up with latest market trend. Redesigning a website has become vital in website design field and it offers tremendous benefits like helps to get more profits, new look 'n' feel for the website and helps to get good feedback from the users as well.

If you are planning to redesign your site then there some points you must be aware of in order to make your website redesign successful.

The Business Need of Today - Ecommerce Web Design

A good ecommerce web design ensures comfortable and hassle-free transactions. A business process which runs smoothly and which does not involve any obstacles might be able to attract customers more easily. When we say a good ecommerce website design we mean that it is optimized for search engines, it integrates an easy online payment mechanism, provides all the necessary information and details about the products offered and most importantly it possesses user-friendly navigation. An ecommerce website is a complex project because it is a complete online store and there are numerous scripting and programming languages involved like PHP, Perl,.NET, HTML, ColdFusion, etc. Since an online store involves purchasing products and making payments, the security of these transactions is also very important and this is why an ecommerce web design also involves the integration of Secure Sockets Layer (SSL). This is the reason the web design cost of an ecommerce website is much higher than a normal one.

Custom Web Design Tips For Starters

Design Criterion

Choose a template according to the type of website you are planning to design. There are different design templates available for different necessities. Decide on a design whether you need an online portfolio, a business website or a blog.

Learn HTML and CSS

HTML is short for "Hypertext Markup Language". It is considered as the main constituent for creating a web page. The HTML language is made up of "tags" which characterizes different fundamentals on the page.

CSS

CSS stands for Cascading Style Sheets. These are sheets of attributes that disperse various styles to your website.

Benefits Of Including Ads On Your Website

Advertising has become a potent industry over time. Companies and businesses acknowledge the industry of advertising as an essential part of their operations. It is through advertising that they can promote their brands and products.

As time passes and businesses migrate from the offline world to the online community, advertising has done its best to evolve and develop as well. Nowadays, you can advertise your products and services through sponsored links and website banners. Many people consider this as a great strategy but some do not really try to gauge the benefits they get from including advertisements on their websites.

One of the greatest benefits you can gain from putting ads in your website is the increase in the market potential of whatever you are advertising. If these ads are for your own brand or product, you can definitely benefit. When your potential buyers become interested in the ads in your website, they tend to be encouraged to click on and learn a lot about your brand.

What Is a Homepage and What Is Its Purpose?

Landing page or Homepage?

The index page of your website is often the first page visitors will arrive at when clicking on your links. This is why it is also known as the landing page, like a beach it is the place visitors land on when they leave the internet ocean.

One button you cannot omit from your website design is the Home button. Visitors need to be able to get back to your front door quickly because;

    sometimes the visitor gets disorientated with not being able to navigate the virtual space of your website. The homepage is a beacon of known position.
    they scan your important information only and it is located on the homepage
    this is often where you have your specials and offers highlighted

Tips For Building Your Brand Through Web Design

Your brand is hugely important in garnering new customers - and for helping you to keep them. It is one of the ways that people are able to recognize you, and to decide whether or not to buy your products or engage your services. For these reasons, there are a number of ways that companies choose to brand themselves, such as television commercials and magazine adverts, but did you know that you can also brand yourself through your web design? Use these tips to help you set yourself apart from the competition:

    Colour
    This is very important for your branding, as it doesn't just form the aesthetics of your web design, it helps to invoke certain emotions and other associations amongst viewers. When picking a colour for your brand, make sure that you research its effects to decide whether it is appropriate for what your company represents or not.

Why Web Designers Should Focus On Emotion In Their Work

In this day and age, it seems that web designers are too focused on the aesthetics of their work and not enough on the emotion of it. Whilst gradients, colours and contrast are all very important factors in a successful website, but all this will be done in vain if the web designer cannot embody the emotion that goes with the theme of the site. So, how can emotions be more focused upon and why is this so important?

Essentially, emotions are important in design because they are important in everything - what are the three most memorable moments of your life? Your wedding or the day you bought your first home? The birth of a child or the death of a loved one? No matter what moments you choose, it is likely the each of them is going to have been a time that involved a considerable amount of emotion. Web designers endeavour to make their websites as memorable as possible (so that people will return) and, as such, emotion plays a large role in achieving this.

Follow Basic Design Principles to Offer Quality Web Design Services

Novice web designers like to experiment too much with their designs and forget simple but essential things. When clients hire a web designer, they expect high quality and unique designs, and if you fail to meet the web design standards, they will never hire you again. Here are some of the basic things that you should remember to provide quality web design solutions.

    Remember You Have Only a Few Seconds - Web users are very impatient by nature and they won't spend more than 4 seconds to understand the topic of your website. Therefore, you should keep the layout as simple as possible and help people understand what products/services you offer.

For instance, if you are designing a furniture company's site, then give an image of a sofa on the homepage to communicate with the audience effectively.