Why IDX Technology Is Essential for Realty Websites?

A real estate website backed by IDX technology is not only more useful for the visitors, but is also likely to earn more business for the site owner. Backed by an effective lead generation system, it can make a realty business get most out of their investment.

For realty websites today, IDX technology has become imperative. An IDX-powered website enables you to display property listings published by the local real estate board. It makes the site more useful for your visitors as well.

IDX stands for Internet Data eXchange. The technology enables visitors to search online listings from Multiple Listing Services (MLSs), increasing the options before them as they are no more limited to the particular real estate professional's website. It assists the real estate professionals immensely as even if they have no current listings, they can engage the visitors.

An integrated IDX solution means that the user has more control over the search. They can see property listings relevant to their search or the specifications provided by them. If they want to see properties over $1M, or only the foreclosures, IDX makes it possible.

It is the job of a web developer to integrate IDX technology with a website. They create the system that aggregates the MLS data and organizes it, making it available for the visitors. They also enable clients to capture prospective buyers with the lead generation system. Site owners or their staff can communicate with them, discuss the properties of interest. Assisted by these tools, site owners can convert the lead into a sale.

A real estate company can display IDX search lists when they join an MLS network. The membership will enable them to display results that have been permitted by the other members on board. Rules for displaying the properties are pre-decided by the displaying brokers. If technical integration of IDX is perfect, there is least chance of display issue cropping up.

A site owner can turn on / off MLS lead capture from the database. They are also able to upload any relevant information using the panel interface. An efficient web developer will ensure that MLS coverage is broad, fast and reliable, maximizing the possibilities of conversion.

As for the cost of IDX integration, service providers offer a range of competitively-priced IDX packages that are customized for different needs of independent agents, small brokers and large real estate brokers. You can request various providers to send you their quotations, which you can compare and settle on one which you find most suitable.

In the competitive market of today, a real estate website cannot do without technologies like IDX. Tools like IDX MLS increase the usability of the website, creating more chances of a site owner getting more business from them.


Article Source: Alicia Campbell